Sunday, September 2, 2012

5 ways to achieve fire safe for your music Radio Play "independent"!


You have to find radio airplay time if you are going to be heard and we're not just talking the local college campus. The trick is called promotion. Now that does not mean you just put your press kit in an envelope with a demo and hope they take pity on you. Perhaps you call a station and they give you the height standard, "Send and if we like you put in rotation." After several months of not hearing your music, you automatically think that you're not worthy.

First, do not buy that. You are one of hundreds, perhaps thousands, depending on the city. The disc will probably end up in the trash or, for more enterprising DJ, on Ebay in a single penny in CD sales. If you want to be heard and to make sales potential, you must stand out from the crowd, and at this gem of an article, I'll show you Five (5) Knock 'em Dead Ways to do just that!

# 1 - Get your CD in the right hands. A trainee who is too busy to get coffee or typing a report for the station manager is not going to be the one making the airplay decision. So find out who the head honcho is in that department and touch base with them. If the team is playing at the expense of an admission or you have a show coming offer to send the stations tickets to give away to listeners. Now keep in mind that it can not give tickets to the staff, since it is illegal and called payola, but you can offer free giveaway items to potential audiences.

# 2 - If you have a station in your pocket, then delete the names. Let them know that WABC is playing your music and getting a great response.

# 3 - Make genuine friends in the business. If you have a disc jockey who put you in rotation and really like the sound, learn about them. Find out why he likes and see if you got any responses from listeners. If not, ask if you could maybe Q and A their callers about your music in order to get a feel for the audience. Not a bad idea to ask them for a testimonial or quote if they are well known in your area if you know them personally. People helping people. This is a fact so if you treat your area disc jockey as a sign of living and breathing human and not U.S. dollars, which is a foot in the door. Another good source is club owners. If you play your music and the fans go nuts ask them to say something about your sound that you can pass along to prospective stations, but be sure to sit and drink with them. Ask them the image of him and the woman and two children behind the Magic Kingdom. Do not be fake, but you are really interested.

# 4 - Network. Find out if someone you know (or someone they know) has connections with the music stations. Remember six degrees of separation - you're only six people away from knowing anyone on the planet and yes that includes station managers, concert promoters and record executives. The trick is that it takes a lot of work and time, but if you're serious, it is worth it.

# 5 - A local, state, national. Do not think you're going to skip the state and local stations to be the next Matchbox Twenty. Does not work that way. Start small and then get big.

Making contacts and getting names can be difficult, that's why you should start with a tested and proven resource for music industry like The Industry Yellow Pages - Music Industry Contact Directory at http://www.TheIndustryYellowPages.com

The TIYP is useful contacts and you can start using immediately without doing it all yourself bored....

No comments:

Post a Comment