Wednesday, August 22, 2012
AdWords Secrets - How to create a "Digital Money Tree" With Google AdWords
If you've tried marketing with Google AdWords before, but not quite get the expected results, then this article is for you. I will show you how to create a "Digital Money Tree" AdWords quickly and easily.
I do not believe in complicating things and know that your time is precious, so let's go straight to the point:
Taking advantage Step # 1: Write a power-packed ad
Your ad should definitely take people by the eyeballs and make them click on your ad on the fun! Studies have shown that people are exposed to a maximum of 300 ads on a daily basis, so you need to do something exceptional to get their attention. Tricks include asking a question in your headline (which always works!) And write your ads so they look different from competitors who are candidates for the same keyword. For example, if all competitors are writing long AdWords ads, you can write a super-short ad to stand out and get clicks.
Taking advantage Step # 2: arm yourself with hyper-profitable keywords
Quantity and quality issues here! Use a professional keyword research tool like Wordtracker to start collecting a full set of keywords to use for the campaign. Do not "settle" with free tools. Remember, 90% compared to the competition are probably using these free tools only. If you want an edge, then go one step further and use a career option! Another great tool for keyword research is Keyword Discovery.
Taking advantage Step # 3: Test as a scientist "crazy"
Once your ads are "live" and get click throughs, you must monitor their results to see if they are doing and how you thought it would! You can do this by using the Google AdWords Analytics in your AdWords account. Monitor the number of sales you get from different keywords and ad groups. Are you split-test different ads rotating simultaneously....
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