And 'all Web traffic, good traffic?

I'm sure I've heard almost all the experts of Internet Marketing in life on this planet, talk on web traffic. Someone tells you that you need to get web traffic, as far as possible, others will tell you that you only need a little 'traffic to make money on the web. Each of these gurus talk about how he achieved so many sales from 10,000 visitors, and we guarantee you will make at least 1 sale from every 1,000 visitors you have on your website even if it is a bad site.

Well, I do not want to give false hopes about how many sales you will, in fact, I will share with you, what can really go wrong on the web if you are not seriously careful to get the right web traffic. I worked with a couple of different teachers for our company from both traditional brick and Mortar perspective and a vision for the Internet. I wanted to try a new sales page that I wrote to see if we could sell any of our Microsoft Office Specialist Excel training kits online. Anyone who has seen our training programs have always commented on the ease with which they are to understand, and as professionally as they are to others on the market.

With the help of our mentor internet, we have built a sales page, and then used Google Adwords to drive traffic to our site. The spot he had put together on Google has been nothing short of amazing, our Click Through Rate or CTR reached 12.5% ​​which is definitely out there. I had achieved something I never thought I would. After 24 hours we had 1,200 visitors with 120 people registered for our free chapter excerpt, after 6 days I had over 10,000 unique visitors to our site with about 900 people who have given their email addresses to get their free chapter.

A Catch - WE HAD ZERO SALES

What he had actually done was to drive traffic from Google to our website to get their free chapter, but the traffic that was driven to our site had no interest in buying anything from us, only what they wanted we intend to give them for free. Now to give you an idea of ​​what the cost of traffic, to get those 10,000 unique visitors to my site I had cost just over $ 3,500 U.S. dollars. Should I make a note at this point, I had implemented all programs, internet marketing recommends that the use of automatic responses, making follow-up on people who signed up, etc.

One of the things I had done before building this site has been put in place a number of strategies that I learned from a package called Audio Interviews Mr. H, if you want to listen, there are about 5 hours of interviews and you can get 'access to them by visiting my website - http://www.1-on-1.biz/dms.asp In these interviews, this gentleman spoke of knowing who your customers are and if the traffic to Your site is valid for the site.

Traffic to a site is easy. Just give away something for free that people want and you have people to your site. But, just like in our bricks and mortar construction, we just want to give things away for free, if people really want to buy our goods, or what is the point of being in business.

Before you drive traffic to our site I developed the website to track where people are clicking off, I made a follow-up survey after 7 days have visited my site and I asked them a series of questions which were involved to buy my product and it was at this point I realized that I had purchased from the traffic through Google Adwords campaign was absolutely wrong in my website traffic. I started to get comments from people demanding that I give them our training material for free, they were not going to pay for it cause they had no money and I was this great company that should be giving for free. I must have had about 50 responses on these lines and very quickly I realized, I had driven traffic to my site traffic was wrong. More than that, I can honestly say, getting answers like these really get depressing, especially when I'm just a small Australian company with only nine people who work for me.

In any case, where I made my biggest mistake was that I had used the Adwords campaign advertising was simply wrong to capture the customers wanted. In advertising, I stated that I have ever clicked on this link would get a free chapter excerpt of our Excel program. It turns out, the type of customer attracted me was one that she just wanted everything for free.

One of the lessons I have learned to use Google, Overture and other pay-per-click search engines is that it is the volume of traffic, but quality. In our adwords campaign, I was not using generic keywords, I was actually using highly targeted keywords, but still attracts the wrong kind of customers. I need to qualify my clients through advertising much more than what I had done.

Before you even think about building an internet business you really need to have a very clear vision of who your customer is, what will take your customer to buy, what attracts customers, where customers can find and how to you can check to make sure you're attracting customers to your website is good for your business. The other issue to make a special mention, is sure to build your website that can test in which people are leaving your site, how far are reading and what their objections are buying. If you are implementing these strategies, will very quickly see if your site is working for you, but even more, you get the information to ascertain whether changes are actually working. Basically you want to take the guess work out of your website ....