Friday, August 31, 2012
Advice on the advantages and disadvantages of Guerilla Marketing
We will start with the good stuff:
Guerilla Marketing or is cheap. At the high end, is
may end up investing several hundred dollars in
promotional items or a large, centralized piece
You can build a variety of different campaigns around.
At the low end, it's free - and you can not beat free!
Ø In addition to the growth of your company, guerrilla
marketing involves the participation in the network, with both the
customers and other companies. In the process of
the execution and maintenance of the countryside, you will
a lot of new friends and allies.
Guerilla Marketing and is designed specifically to meet the
the needs of small businesses, whereas traditional
advertising locations are complicated and expensive to
the point of exclusion (bordering on snobbishness).
Ø Many aspects of creative guerilla marketing
Campaigns are just plain fun! You get to perform wacky
stunts and engage in unusual activities, all in
name of work for a living.
Guerilla Marketing or works. If you do your research,
plan your campaign, and stick with it, you want more
than likely end up with a better and more profitable
business.
And now, the not so good:
Guerilla Marketing or works - but is not entirely
fail-safe. It is, after all, advertising, which is very
from an exact science. The number of variables
involved in advertising guarantees that nothing is 100
percent effective.
oas with any advertising campaign, will not be
able to pinpoint exactly what works and what does not.
Obtaining measurable results is difficult (but not
impossible, unlike other marketing techniques).
Guerilla Marketing or requires a greater level of
dedication and energy than traditional advertising
places, which often consist of throwing large amounts
money to other people to do the job for you.
o If you are looking for a quick fix, guerilla
Marketing is not your solution. You will not see
instant or overnight results stemming from
efforts. An investment of time required to
achieve your sales targets enterprise.
Guerilla Marketing or not for the thin skin or
faint of heart. At the very least, you will have some
critics who find fault in the methods. In the worst cases,
can be threatened with legal action (which is why
is so important to check your local laws before
engage in a campaign of guerrilla marketing) .......
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