Campaigns Rentals

HOLIDAY CAMPAIGN



WITH THE EASTER HOLIDAY, THE BRANDS ALSO RAISE

BETWEEN THE DIELMO "beach or mountains?



When the holidays come and large cities are empty of tourists to supply the coast and mountains, advertisers campaigns are launched based on "marketing event?. An original way to communicate face to face with the message that companies want to reach your customers at a time of year when advertising through the mass media is less effective.



Output operation, three in the afternoon and the sea is not looming on the horizon. Suddenly, while refueling at a gas station, a friendly hostess invites you to try a new drink, incidentally, makes him forget for a moment still missing a few miles to enjoy the first swim of the summer. By late afternoon, and luckily, on the promenade and a theater group promotes the opening of a new gallery featuring works of young art students. Finally starting to feel like you're on vacation.



The Marshall McLuhan's famous phrase "the medium is the message? acquires shares in such marketing its maximum effect. Be creative in communicating the key message and make it the centerpiece of sales experience created, says the assistant always remember the product or service that is presented. While on vacation the consumer continues to be very rational in their daily shopping, all you have to do with luxury and use of leisure time has a strong emotional charge implicit in the time of purchase. On vacation excitement is in doing a beach party at dinner at the trendy restaurant, or simply to take the children to the movies.



Highlight on advertising is no easy task for companies, if we consider the avalanche of messages against which the public has to fight every day. At A Plus we know that brands are not alone in the market and, therefore, our strategies connect with customers through meaningful and memorable experiences based on face to face. "The events today are essential for good communication plan-ensuring Olmedilla Diego, president of A Plus Field Marketing-to the point that for some brands account for around 30% of its budget on paper?.



"So, are increasingly the brands that are linked, for example, sporting events or generate their own event. This means that the



mark and not only binds to certain events, but the event itself can be your means of communication?, says Diego Olmedilla.



Hence, traditional fairs and other than the events themselves, but constitute the context in which they fit other private experiences more concrete, in order to reach a specific target, create a brand experience and strengthen relationships with their best customers. Faced with the static of the show, lies the road show, which has become one of the most popular holiday periods, as they move wherever they are customers.

A PLUS is a Field Marketing agency focused on meeting the needs of communication and corporate image. Formed by a young and highly skilled work is based on the customization of every company and client.



A Goal is to make the field PLUS a marketing communication tool that is responsible for transmitting the messages of the brand "face to face?, Namely through people, consumers at the point of sale or channels Distance selling and telemarketing.



Our profiles have covered marketing activities ranging from commercial to audit events, product launches or street actions to strengthen, stimulate and promote sales of our clients.