Friday, July 13, 2012
Services In The Company Of Communication
Today the society lives with electronics and telematics to help them get more information and more knowledge, this is not to say that having more information that is more knowledge and vice versa, but if that is much broader than it was years ago .
Technology and telecommunications have to think that the territory is not important, because any person can do in theory any work anywhere in the world, but that's not true. ICT capital to serve the interests and contribute to its reproduction are organized primarily in major urban centers are the places that have greater availability of these technologies to other locations so that there is a greater centralization when manage productive activities. They are large metropolitan areas that support the process of globalization.
Cities are now the central place of production and exchange of information and even virtual networks to promote, expand and create new communication links, these in turn generate flows of goods, services and people.
ICT has provided a change of scale in communications between suppliers and customers, if possible the operation has anywhere, anytime. But the city allows a firm or even market to maximize the benefits of connectivity, a factor that explains the centralized management of production only in few cities, there is therefore some inequalities in access to technologies information.
Although the Internet allows the sale of services and products manufactured in accordance with demand and to be distributed worldwide without any intermediaries from end users and companies can benefit from the ability to compare quality and accurate from the network . These are usually located in large cities, ta ly as do the companies in person.
The positive effects may be greater than the negative regional development given that ICT has an enormous capacity to reduce distances and improve access to information and services so you can take your work and information to the most disadvantaged and most inaccessible peripherals.
Still and all this interconnectivity, the city remains the reference area of the knowledge society and where there is competition for the world economy. Cities as the territory is no longer the place of a set of resources that can be exploited and transferred without limit, now the cities are the places that influence the competitiveness of the socio-economic system that receives.
The city is no longer a geographic location to be a complex dynamic structure that participates actively in the creation of resources and skills, where the company pursues new knowledge, which means it has to be a center of strategic management in the context of a global economy. The first thing one should do is leave town on the map, must be a reference point, a magnet, to achieve this is to have concepts, capabilities and connections.
The city has to be quick when it comes to anticipating the negative impact that the rapid diffusion of new technologies can lead to imbalances will not occur between population centers and other productive activities.
The city strategy is to be the use of resources that provide knowledge and their interrelationships and universities are places that can be the basis of such knowledge, but that knowledge management must be fluid, it should be consistent participation and pluralism represented in the bodies of the university, enhancing research and have a better relationship with society.
Scientific knowledge is not subject to the borders of countries, so the methodology and process innovation, product innovation, infrastructure can have a company in a territory determine the technological power of the territory.
Changes with spatial effects can be observed in e-commerce and telework. Some companies only sell their products via the Internet, Dell, who also made by phone and Amazon are two clear examples of these businesses, with direct sales companies most dangerous competition, as they can provide continuously updated electronic catalog faster delivery and lower prices. Some authors argue that the hybrid system sales and geospace in cyberspace will be victorious.
Internet can improve the image of the company for the customer and accionitas. It replaces the visits and phone calls for visits to web pages and electronic mail. It enables everyone to know you a very affordable price but for that you must have a good positioning in the network. Internet seems to promote a more proactive approach to change by managers and workers. Produces a greater openness to new ways of working and flexible working relationships, thus enabling telework.
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