Friday, July 6, 2012

When did you buy your customers?


By: Diana Fontanez

Last week, Vivian bought my ebook www.qestudiar.com Free Traffic at the recommendation of Javier Porrata my reader (thanks, Javier).

And it made me think about buying your customers, how long they take in and buy what you're doing in your business to make more sales. And to go straight to the point and so immediately implement my strategies, here are my 3 tips:

1. Stay in front of your customers at the right time

We often think that customers buy by luck, and it is not. The customer buys because, when the need arises, you who are against it. After all, not when we want, but when the client is ready.

Hence the importance of being in front of your potential customers constantly, and to do nothing like a printed or electronic newsletter (I use Aweber).

Now. Many think that these programs are expensive to send newsletters. In fact, the cost is ridiculously low compared to your sales revenue. (Stay away from free. You need a program that allows you to measure the effectiveness of what you send.)

2. In the frequency is for sale

A consultant was selling a package to learn to do better queries. It took 7 months to buy. And what did that sale was the frequency of the message.

Another example was another consultant in the area of ​​writing words that sell. I've been reading your newsletter 2 years and last week was that I became a customer. (Now you have income from my part at the rate of $ 47 per month.)

When I say frequently, I mean the use of a newsletter, letters by mail, paid advertising, phone calls or whatever allows you to be customer facing frequently.

3. Track to Success

The vast majority of my clients repeat their purchase. That's great because once the customer is in my funnel, you need not pay for advertising to attract. It's obvious. According to some studies, a happy customer is more likely to buy again.

And this is achieved through monitoring. When I'm talking about tracking the use of an autoresponder where the customer buys, he is thanked and tracking emails sent to you automatically. (Let me clarify: although my system is automatic, my clients can trust they will receive a response if you contact us.)

Other forms of monitoring are the postcards, phone calls or personal visits. The idea is to monitor the customer to be satisfied because satisfaction is the recommendation or purchase.

OK. I'll summarize ...

• Stay in front of your customers with a newsletter. • Keep frequently. • And give up your customers.

There you are, beloved employer. My 3 tips to know when your customers buy.

With love,

Diana Fontanez www.estrategiasgratis.com

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