Word Of Mouth Marketing For Network 2.0

Looking at the path that had the "Word of Mouth" (from mouth to mouth or mouth to ear), we can say that despite not having been invented by social media has promoted as such.

We define "Word of Mouth" and "while some listen, some speak". Maybe this does not tell us much, but if we approach it from the perspective of network marketing "is not just idle talk," but is intended to "sales" of "impact on our Branding", "visibility (on- line) "and for this we will use social networks (Twitter, Facebook, Youtube, etc) and other platforms (Blog, RSS, forums, @, wikis, etc)

That is, a keyword for the "Word of Mouth" running is the CREDIBILIDAD.Debemos generate credibility through online conversations, we want to become our fans, we believe, to trust in us. Ultimately, we want to be "The Referrer" to them.

Precisely, this is where it comes into play a new "character" will call PROSUMER.

What is a PROSUMER?

A PROSUMER is a person who no longer solely consume, but a person who just has the function of producing, creating and sharing.

These people are what really matter, because they are the people who will influence our consumer is still pasivo.Es PROSUMER say this is what will generate the Word Of Mouth as we are both of interest.

Then it can be a producer of ideas, which in turn is a consumer or a professional can turn ideas are a consumer:

Produced + + consumption = consumption = PROSUMER PROSUMERPROfessional

In short, stop being passive consumers to become a content creator, a generator of ideas and concepts that in turn are eaten by himself and many others who seek something in common.

To end this post, I would like to stress upon the basic principle of Word Of Mouth:

"We have to search for conversations to generate credibility" and vice versa "if we generate more conversations CREDIBILITY"

That is, the goal is to strengthen our branding.