Tips for Writing Public Relations Plan

By: Oscar RossignoliEditor of www.image-empresarial.com

The first thing is to understand fully the current mission and vision of your company. If you do not have a mission and vision, it is time to define, because this gives us the breadth of the business framework in which we will develop next year and can be approached from two directions: The first is: Where do we want get how do we get there? The second backwards: How are we? And where we go?

To illustrate, I present here two popular concepts of what is vision and mission:

Vision: relatively remote future where the company develops in the best possible conditions according to the dreams and hopes of the owner or CEO.

Mission: It is conceived as a business opportunity that a company identifies a context of needs.

Clearly define your audience or public

Clearly defined corporate or public hearings with whom your company has and will have a permanent relationship and who you want to hit with any outreach to bring out next year. I know many companies that only have "any idea? of their audiences, it is best to write in detail this information. I repeat: What is not written simply does not exist.

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The main "public? a corporation in most cases are:

Staff

Shareholders

Customers or consumers

Residents of the community where the company resides

Suppliers

Creditors

Media

Fiscal governmental entities

Unions belonging to the company

Local Authorities

Public opinion

Each of these "public? are interested in your corporation as a source of benefits: Employees want jobs and wages, the shareholders, profits, customers, good products and services, governmental entities tax, taxes, distributors and retailers, utilities, suppliers, orders, the media, news, etc..

The diverse interests of each audience suggest a specific treatment in the relationship with the company, all under the same general objective defined in the annual strategic mission and vision.

The "public? employees, whose good will result in increased efficiency, customers who provide the capital, pay salaries and generate profits and shareholders, distributors, traders, suppliers, government and, importantly, the media, who ... perceptions are builders and destroyers.

In summary, then, be clear on who you talk next year, for a correct approach to all your communication efforts.

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